Revenue management: resolving a revenue optimization paradox
نویسندگان
چکیده
منابع مشابه
Revenuemanagement: resolving a revenue optimization paradox
Purpose – The objectives of this study are to investigate the relationship between hotel room demand and room rates, and to find a viable solution for the optimal room rate that maximizes the total profit. Design/methodology/approach – There are various studies in the literature on how room rates affect profitability, and how the optimal room rate that maximizes the total revenue can be determi...
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ژورنال
عنوان ژورنال: International Journal of Contemporary Hospitality Management
سال: 2012
ISSN: 0959-6119
DOI: 10.1108/09596111211226798